Moderna is an American pharmaceutical and biotechnology company that becomes well-known during the pandemic for its Covid-19 vaccine. The company's technique is considered innovative and revolutionary, but the current brand is not equivalent to its impact on society.
After wide-rang research, the new look of the corporate identity with a bolder voice and confidence in the company's repositioning.
Brand Identity
Packaging
Website Design
Aileron
Gadugi
Innovative
Optimistic
Transformative
Fall 2021
The current brand's personality, packaging, and website have been studied in depth.The brand' personality and brand color is unclear. As well as website, it needs showing more about the brand's focus.
The solution has been sort out. Adopt red from logo into dominant brand color, make it iconic. Simpfiy the current logo,increase the font weight, emphasize the brand voice,reduce the website contents.
The new website evaluated the brand voice. It is important to show what the company stand for and the values of the mission.
