Moderna
Repositioning its value
overview
Moderna is an American pharmaceutical and biotechnology company that becomes well-known during the pandemic for its Covid-19 vaccine. The company's technique is considered innovative and revolutionary, but the current brand is not equivalent to its impact on society.
After wide-rang research, the new look of the corporate identity with a bolder voice and confidence in the company's repositioning.
services
Brand Identity
Packaging
Website Design
typefaces
Aileron
Gadugi
Personality
Innovative
Optimistic
Transformative
completed
Fall 2021
Logo modification
The current brand's personality, packaging, and website have been studied in depth.The brand' personality and brand color is unclear. As well as website, it needs showing more about the brand's focus.
The solution has been sort out. Adopt red from logo into dominant brand color, make it iconic. Simpfied the current logo, increase the font weight, emphasize the brand voice, reduce the website contents.
