Yooha

Fuel your kids with delicious shake

Packaging | Illustration | Digital | Social

overview

Yooha is a plant-based pea protein shake beverage for kids. It is a nutritional supplement that provides additional protein from children's regular diet.
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The vibrant color and fruit-inspired characters expressed happiness and athletic energy. The friendly font choice and illustrations are distinguishable enough from the brands in the market.

services

Brand Identity
Packaging Design
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typefaces

Eigerdal
Acumin Variable Concept
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Personality

Playfull
Friendly
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completed

Fall 2021
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estimate the market position

The majority of kids' protein beverage brands are information overload and pharmaceutical-looking. Based on it, the awareness of the direction of the Yooha has grown.

Character is cute
Fonts are soft and approachable

Text heavy
Some information is hard to read
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Color is not effectively
Fonts are soft and approachable

Logo development

In order to bring spirit of childhood, the pea pod combined with the brand name, created a playful fusion.

Charactors development

The pea element symbolizes the organic, plant-based foundation of the products, paired with vibrant fruits and fun activities. They are invoking a sense of playfulness and well-being.

Strawberry

Banana

Chocalate

Final label

Logo modification

The font Whyte Inktrap used for the logo, it combines classic design elements with modern details.

The round edges giving the logo contemporary feel and convey the purpose of the conferenc.